The pandemic has made omnichannel a business imperative for merchants of all sizes. After all, omnichannel shoppers spend 10% more online and have a 30% higher lifetime value than single-channel customers, according to Matt Dornfeld, Director of Business Development – Global Omnichannel Partnerships, BigCommerce.
Facebook has provided some new insights into its evolving approach to Marketing Mix Modelling, which, eventually, could provide more opportunity for marketers to better target specific audiences with the right content mix, and adjust automatically, based on consumer trends, in order to maximize ad performance across its networks.
Google has ramped up Chrome’s release schedule, with new Chrome versions coming out every four weeks. Chrome 91 stabilizes Linux on Chromebooks, improves Tab Search, powers up Copy & Paste, and improves Chrome OS in other ways.
