{"id":2833,"date":"2018-09-11T07:46:19","date_gmt":"2018-09-11T07:46:19","guid":{"rendered":"http:\/\/kol-web.com\/?p=2833"},"modified":"2018-09-11T07:46:19","modified_gmt":"2018-09-11T07:46:19","slug":"how-making-social-media-a-centerpiece-of-experiences-can-create-lasting-value-for-consumers","status":"publish","type":"post","link":"http:\/\/kol-web.com\/uncategorized\/how-making-social-media-a-centerpiece-of-experiences-can-create-lasting-value-for-consumers\/","title":{"rendered":"How Making Social Media a Centerpiece of Experiences Can Create Lasting Value for Consumers"},"content":{"rendered":"<p>Not so long ago, experiential marketers and their brand clients were keen to throw around the term \u201cInstagram moment\u201d during the strategic planning of an activation. Will it be upon entry? At the bar? Near the DJ booth? The idea was that one particular point within a space had to be earmarked for capturing social content, usually more for the brand\u2019s sake than the consumer\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"Not so long ago, experiential marketers and their brand clients were keen to throw around the term \u201cInstagram moment\u201d during the strategic planning of an activation. Will it be upon entry? At the bar? Near the DJ booth? The idea was that one particular point within a space had to be earmarked for capturing social content, usually more for the&nbsp;<a href=\"http:\/\/kol-web.com\/uncategorized\/how-making-social-media-a-centerpiece-of-experiences-can-create-lasting-value-for-consumers\/\" class=\"read-more\">Continue Reading<\/a>","protected":false},"author":1,"featured_media":2834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/2833"}],"collection":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/comments?post=2833"}],"version-history":[{"count":1,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/2833\/revisions"}],"predecessor-version":[{"id":2835,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/2833\/revisions\/2835"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/media\/2834"}],"wp:attachment":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/media?parent=2833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/categories?post=2833"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/tags?post=2833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}