E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms.<\/p>\n
Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. To help, we asked 12 members of Forbes Agency Council to share some of the critical strategies businesses should implement to successfully design ads for e-commerce platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms. Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. To Continue Reading<\/a>","protected":false},"author":1,"featured_media":3063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/3062"}],"collection":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/comments?post=3062"}],"version-history":[{"count":1,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/3062\/revisions"}],"predecessor-version":[{"id":3064,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/3062\/revisions\/3064"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/media\/3063"}],"wp:attachment":[{"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/media?parent=3062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/categories?post=3062"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kol-web.com\/wp-json\/wp\/v2\/tags?post=3062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}