Go anywhere online and it feels like someone is watching. That's because, well, they are. Did you know there’s a secret mobile advertiser ID on your smartphone that knows where you live and what you've shopped for online recently?
The pandemic pushed businesses online, and the emergence of B2B marketplaces and e-commerce infrastructure is fueling a new wave of growth that’s estimated to reach $3.6 trillion in annual GMV by 2024.
It’s difficult to understand just how much goes into running a business until you actually do it yourself. But with the evolution of digital commerce comes increased opportunity for automation, making it possible for creators to run everyday operations with limited manpower.
Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it.