This is the first time I’ve seen these insights from LinkedIn, showing total members reached by company posts, increases in usage and paid media, total impressions, connections and more.
LinkedIn engagement data is fairly difficult to come by, especially since LinkedIn was acquired by Microsoft back in 2016, which eliminated the need for LinkedIn to keep publishing platform performance stats. Now, LinkedIn’s usage data has been reduced to a few dot points in Microsoft’s quarterly updates, and while we do have access to the platform’s overall member numbers, ‘members’ and ‘users’, and usage, are very different things.