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Having a social media marketing strategy is par for the course these days. But it’s not enough to go in with a meager budget and some vague notion of goals.

Mobile World Congress – the showcase of the most cutting-edge technology on the planet – is in full swing in Barcelona this week. Phones, wearables and everything else with a microchip is showing off fantastic new features. But all anyone really seems interested in is a remake of a phone from 17 years ago, the Nokia 3310.

Would you hit the “Buy Now” button with a reputable online seller if the price tag for your purchase was worth tens of thousands of dollars?
That’s exactly what watchmaker Vacheron Constatin hopes shoppers will do. As Bloomberg News reports via Internet Retailer, the Geneva-based company announced earlier this month that it’s going to partner with New York-based website Hodinkee to sell its Cornes de Vache 1955 timepieces online only.

For companies adapting to a digital generation that uses mobile devices to stay connected, make purchases, and manage their daily lives – building an online business is key to both surviving and winning big in the new economy.