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As a business owner, one of the most important aspects of setting up your eCommerce store is making sure you get paid. A payment gateway is a big part of this process. It’s the software application that provides the secure transfer of your customer’s credit card information from your website to the credit card payment network. Once approved (or denied), it returns those transaction details back to your website, and you get paid. Selecting the right payment gateway can play a role in how willing customers are to buy from you, how much you earn, and more. Here’s how to make the best choice.

Key Factors to Consider When Choosing a Payment Gateway

1. Cost

Price is naturally a top concern for most business owners. Payment gateways have three types of costs – setup fees, monthly fees, and transaction fees. Most transaction fees hover around 2.9% + $0.30. However, some payment gateways offer a set monthly fee with a lower transaction fee which could be a better choice if you tend to have higher value transactions. Meanwhile, setup fees are generally fixed, so you won’t be able to save much money there.

Chrome 99 started work on a new download UI that’s similar to the look of Microsoft Edge. The downloads are found in a small shortcut in the top toolbar rather than the big row at the bottom of the screen.

Chrome 101 is continuing to make improvements to this UI. It now shows progress bars when you’re downloading multiple items and you can right-click to see a context menu to “Show in Folder” and other shortcuts.

You need something to rally your customers around, and to give your story focus and direction. You need an enemy, something your ideal customers simply do not like, such as their B2B competitor (Apple vs. Microsoft), higher prices (think expensive eyewear vs. Warby Parker ), a negative experience (bland party food vs. Tostitos) or an old or outdated way of doing things ( in-person meetings vs. Slack).

To choose the right enemy, you have to know what your customers like and dislike, what your company stands for and what market challenges you’re attempting to solve. There’s your enemy, and the trick is to talk about this enemy’s shortcomings directly. This is not a prompt to start a fight. Do not create an enemy that doesn’t already exist. The goal here is to convey in your marketing campaign, “We think that’s bad. You agree with us, right? Let’s do something different.”

IT departments must account for the business impact and security risks such applications introduce.