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When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients.

Ecommerce content marketing sounds good in theory – but few sites do it well.
Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day.

Retailers are beginning to take consumer shopping trends more seriously in the wake of recent store closures and declining GMV. According to Business Insider, nearly 4,000 retail stores closed in 2018 alone.

PayPal’s e-commerce platform, used by Instagram Shopping and Facebook Marketplace, is now available to businesses of all sizes.