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How can your organization use social media to attract customers and develop a strong brand position? Try these approaches.

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either “excellent” or “good” ROI.

It can be frustrating when you’re not seeing results from social media. It seems like everyone else is growing a following and you’re stuck getting maybe a follower a day and not seeing any change to your bottom line. Social media gives us access to unlimited customers all over the world but that doesn’t mean instant money.

On March 11, 1989, Tim Berners-Lee, a British computer programmer working at CERN, the European Particle Physics Laboratory, sent in a proposal for an information management system. His boss responded with a note that read “vague but exciting.”