Six handy Google search tips you might not know about

Google is celebrating its 20th anniversary throughout September and, as part of the festivities, the tech giant is highlighting some of the most useful things around its Search programme.

Google’s search engine is the most used software of its kind and is used to carry out trillions of searches every year.

To celebrate that fact, the company has created a list of “secret and not-so-secret” tips to help users get the most out of their searches.

Here is a look at some of the highlights.

How Making Social Media a Centerpiece of Experiences Can Create Lasting Value for Consumers

Not so long ago, experiential marketers and their brand clients were keen to throw around the term “Instagram moment” during the strategic planning of an activation. Will it be upon entry? At the bar? Near the DJ booth? The idea was that one particular point within a space had to be earmarked for capturing social content, usually more for the brand’s sake than the consumer’s.