{"id":4249,"date":"2021-10-19T11:37:49","date_gmt":"2021-10-19T11:37:49","guid":{"rendered":"http:\/\/kol-web.com\/?p=4249"},"modified":"2021-10-19T11:37:50","modified_gmt":"2021-10-19T11:37:50","slug":"5-strategies-for-getting-the-most-out-of-a-customer-testimonial","status":"publish","type":"post","link":"https:\/\/kol-web.com\/uncategorized\/5-strategies-for-getting-the-most-out-of-a-customer-testimonial\/","title":{"rendered":"5 Strategies for Getting the Most Out of a Customer Testimonial"},"content":{"rendered":"\n<p>Pick your case study\u2019s format wisely. It should not take any reader a great length of time to understand what they are reading and which lessons they should be learning. If your audience wishes to read\u00a0<em>War and Peace<\/em>, they\u2019d go and do so and at a leisurely pace. Details are important, but if your readers\u2019 eyes are rolling into the backs of their heads, it\u2019s not doing any good for anyone.<\/p>\n","protected":false},"excerpt":{"rendered":"Pick your case study\u2019s format wisely. It should not take any reader a great length of time to understand what they are reading and which lessons they should be learning. If your audience wishes to read\u00a0War and Peace, they\u2019d go and do so and at a leisurely pace. Details are important, but if your readers\u2019 eyes are rolling into the&nbsp;<a href=\"https:\/\/kol-web.com\/uncategorized\/5-strategies-for-getting-the-most-out-of-a-customer-testimonial\/\" class=\"read-more\">Continue Reading<\/a>","protected":false},"author":1,"featured_media":4250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"link","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4249"}],"collection":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/comments?post=4249"}],"version-history":[{"count":2,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4249\/revisions"}],"predecessor-version":[{"id":4252,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4249\/revisions\/4252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media\/4250"}],"wp:attachment":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media?parent=4249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/categories?post=4249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/tags?post=4249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}