The future of e-commerce will be driven by personalization. To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O\u2019Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo.<\/p>\n\n\n\n
\u201cOverall, brands have achieved a high return on investment in their personalization spend, but the e-commerce and digital marketing stack has grown very complex, which has led to disparate data sources that threaten the effectiveness of delivering personalized experiences,\u201d said O\u2019Connor. \u201cAs a result, brands began efforts to simplify the tech stack and cut down on the number of customer data sources from which they create actionable intelligence in 2021. <\/p>\n","protected":false},"excerpt":{"rendered":"The future of e-commerce will be driven by personalization. To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O\u2019Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. \u201cOverall, brands have achieved a high return on investment Continue Reading<\/a>","protected":false},"author":1,"featured_media":4352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"link","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4351"}],"collection":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/comments?post=4351"}],"version-history":[{"count":2,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4351\/revisions"}],"predecessor-version":[{"id":4354,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4351\/revisions\/4354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media\/4352"}],"wp:attachment":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media?parent=4351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/categories?post=4351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/tags?post=4351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}