{"id":4389,"date":"2022-02-08T11:49:17","date_gmt":"2022-02-08T11:49:17","guid":{"rendered":"http:\/\/kol-web.com\/?p=4389"},"modified":"2022-02-08T11:49:18","modified_gmt":"2022-02-08T11:49:18","slug":"linkedin-shares-insights-into-platform-usage-and-audience-in-new-guide-for-wealth-planning-marketers","status":"publish","type":"post","link":"https:\/\/kol-web.com\/uncategorized\/linkedin-shares-insights-into-platform-usage-and-audience-in-new-guide-for-wealth-planning-marketers\/","title":{"rendered":"LinkedIn Shares Insights into Platform Usage and Audience in New Guide for Wealth Planning Marketers"},"content":{"rendered":"\n<p>This is the first time I\u2019ve seen these insights from LinkedIn, showing total members reached by company posts, increases in usage and paid media, total impressions, connections and more.<\/p>\n\n\n\n<p>LinkedIn engagement data is fairly difficult to come by, especially since LinkedIn was\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/social-business\/what-does-microsofts-acquisition-linkedin-mean-linkedin\">acquired by Microsoft back in 2016<\/a>, which eliminated the need for LinkedIn to keep publishing platform performance stats. Now, LinkedIn\u2019s usage data has been reduced to a few dot points in\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-continues-to-see-record-levels-of-engagement-sales-solutions-re\/617738\/\">Microsoft\u2019s quarterly updates<\/a>, and while we do have access to the platform\u2019s\u00a0<a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\">overall member numbers<\/a>, \u2018members\u2019 and \u2018users\u2019, and usage, are very different things.<\/p>\n","protected":false},"excerpt":{"rendered":"This is the first time I\u2019ve seen these insights from LinkedIn, showing total members reached by company posts, increases in usage and paid media, total impressions, connections and more. LinkedIn engagement data is fairly difficult to come by, especially since LinkedIn was\u00a0acquired by Microsoft back in 2016, which eliminated the need for LinkedIn to keep publishing platform performance stats. Now,&nbsp;<a href=\"https:\/\/kol-web.com\/uncategorized\/linkedin-shares-insights-into-platform-usage-and-audience-in-new-guide-for-wealth-planning-marketers\/\" class=\"read-more\">Continue Reading<\/a>","protected":false},"author":1,"featured_media":4390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"link","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4389"}],"collection":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/comments?post=4389"}],"version-history":[{"count":2,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4389\/revisions"}],"predecessor-version":[{"id":4392,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4389\/revisions\/4392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media\/4390"}],"wp:attachment":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media?parent=4389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/categories?post=4389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/tags?post=4389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}