{"id":4456,"date":"2022-04-22T12:22:15","date_gmt":"2022-04-22T12:22:15","guid":{"rendered":"https:\/\/kol-web.com\/?p=4456"},"modified":"2022-04-22T12:22:16","modified_gmt":"2022-04-22T12:22:16","slug":"5-steps-to-creating-successful-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/kol-web.com\/uncategorized\/5-steps-to-creating-successful-marketing-campaigns\/","title":{"rendered":"5 Steps to Creating Successful Marketing Campaigns"},"content":{"rendered":"\n<p>You need something to rally your customers around, and to give your story focus and direction. You need an enemy, something your ideal customers simply do not like, such as their B2B competitor (<a href=\"https:\/\/www.entrepreneur.com\/topic\/apple\">Apple<\/a>&nbsp;vs.&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/microsoft\">Microsoft<\/a>), higher prices (think expensive eyewear vs.&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/warby-parker\">Warby Parker<\/a>&nbsp;), a negative experience (bland party food vs. Tostitos) or an old or outdated way of doing things ( in-person meetings vs. Slack).<\/p>\n\n\n\n<p>To choose the right enemy, you have to know what your customers like and dislike, what your company stands for and what market challenges you\u2019re attempting to solve. There\u2019s your enemy, and the trick is to talk about this enemy\u2019s shortcomings directly. This is not a prompt to start a fight. Do not&nbsp;<em>create<\/em>&nbsp;an enemy that doesn\u2019t already exist. The goal here is to convey in your marketing campaign, \u201cWe think that\u2019s bad. You agree with us, right? Let\u2019s do something different.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"You need something to rally your customers around, and to give your story focus and direction. You need an enemy, something your ideal customers simply do not like, such as their B2B competitor (Apple&nbsp;vs.&nbsp;Microsoft), higher prices (think expensive eyewear vs.&nbsp;Warby Parker&nbsp;), a negative experience (bland party food vs. Tostitos) or an old or outdated way of doing things ( in-person&nbsp;<a href=\"https:\/\/kol-web.com\/uncategorized\/5-steps-to-creating-successful-marketing-campaigns\/\" class=\"read-more\">Continue Reading<\/a>","protected":false},"author":1,"featured_media":4457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"link","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4456"}],"collection":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":2,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"predecessor-version":[{"id":4459,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/posts\/4456\/revisions\/4459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media\/4457"}],"wp:attachment":[{"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kol-web.com\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}