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When it comes to businesses, be it related to E-commerce or a business that deals solely with products, the first thing they all need to work on is brand awareness. That is step one of every marketing funnel.

Where digital innovation goes, cyberthreats doggedly follow. And while there’s a sizeable chunk of 2020 still to come, an extraordinary year for digital transformation and IT dependence has been matched by an unprecedented surge in crisis-time attacks.

Social media has become a quintessential element in today's marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by oberlo.com, people spend about three hours daily on said platforms. Moreover, 54 percent of social browsers are there searching for products.

As technology continues to make e-commerce more accessible and popular than ever, one unintended consequence remains: People are missing the human connection and quality service that physical retail provides.