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Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these changes has been part of my job for the past 14 years in helping companies around the world rank at the top of search engines.

2018 saw Google Home rising and rising with it was Google Voice Assistant App – the technology powering million of Google Home devices around the globe.

In our annual Social Trends Report, Hootsuite surveyed more than 3,000 businesses, from small agencies to huge enterprises, to see how they plan to adapt in 2019. Here are some of the most salient findings.

Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense they nourish a collective consciousness, an understanding of what it means to be alive in the world right here, right now.