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Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It’s not that smaller businesses didn’t need it — the price point just didn’t make much sense for what they’d receive.

Consumers today have a lot of options when it comes to shopping, and the digital marketing landscape is constantly shifting. If you truly want to boost your sales and convert more visitors into buyers, there are three easy e-commerce marketing trends you should be focusing on.

Apple’s WWDC conference is almost here, which means one sure thing: a preview of the next version of iOS. The last version of Apple’s iPhone and iPad operating system, iOS 11, had some pretty significant updates: a new control panel, ARKit, new Siri functions, central file directories, more Pencil support on iPads, a whole new iPad multitasking system, and more system storage management control. And that doesn’t even include some notable features that came in followup point releases, including a battery health beta and improved ARKit in iOS 11.3, and Apple Pay Cash in iOS 11.2.

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.