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There are hundreds of e-commerce systems to choose from. However, that list quickly weakens if you are looking for an enterprise level platform. As COO of an internet technology company, I’ve helped hundreds of e-commerce businesses migrate products from their current online store onto a platform that best suits their business.

Over three years after Google paid $25 million to gain the exclusive rights to the “.app” top-level domain, the company is at last making .app domains available to register starting today and running through May 7, at 9 AM PDT via Google’s Early Access Program. The following day, May 8, the domains will go on sale for the general public, including through other registrars.

In business, first impressions matter, and I’m not talking about your elevator pitch. It only takes a person 50 milliseconds (that’s 0.05 seconds) to form an opinion about your website. For some, this first impression of your website is the only impression they’ll ever form about your business.

Digital transformation has both positive and negative connotations for traditional retailers, manufacturers and wholesalers. While brick-and-mortar locations have seen a decline in foot traffic, many large retailers such as Best Buy, Nordstrom and Walmart are achieving success by selling online.