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Aastha Singal
ENTREPRENEUR STAFF

The Confederation of All India Traders (CAIT) have time and again opposed the discounts provided by e-commerce giants – Amazon & Flipkart – arguing that it creates an uneven playing field between the sellers who sell online and offline. Online marketplaces, however, are arguing that they are instead enabling the small sellers to scale by bringing them online.

In order to ensure collective growth of the ecosystem, e-commerce platforms have been working for generating livelihood opportunities, developing infrastructure, driving tech adoption and boosting skill development by providing small sellers, brands, MSMEs, entrepreneurs and artisans by providing a marketplace for their expanding market access.

Ryan Robinson

Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal.

But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. Yes, social media marketing can be rife with pitfalls—but it’s also packed with potential.

ANIRUDH REGIDISEP 16, 2019 13:41:07 IST

The most intriguing update to Apple’s iPhone 11 line was the inclusion of the U1 chip. Apple made no mention of the chip during its launch event and only mentioned it in passing on the Apple website.

The U1 chip is an ultra-wide band (UWB) radio and processor that can work like a short-range radar or high-speed data link. For now, Apple says that the U1 will help make AirDrop better. AirDrop is Apple’s short-range wireless file transfer mechanism that has basically replaced USB if you work within the Apple ecosystem.

Where AirDrop was a bit more indiscriminate — anyone with AirDrop turned on could send or receive data to and from anyone else — U1-powered AirDrop will allow you to point the phone at the device you want to AirDrop to or from, reducing some of the ambiguity that can go into wireless data sharing.

Luis Garcia
GUEST WRITER
CEO and Founder of Red Wolf, @LawofAmbition

Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account.

OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly critical mistakes that I see most brands make in their social media marketing efforts. Are you making these mistakes too?