Written by Jeff Hunt, Snap36
Among the many ways Amazon has changed the rules of the game for retail is the way it’s shifted consumer expectations about returns. For the nation’s 100 million Prime members (and remember, the U.S. has only 128 million households) returns are free unless otherwise noted.
Retailers that want to compete with the Everything Store feel pressured to offer something similarly enticing — but doing it wrong can wreck a company’s bottom line.
It’s Cheat Week at Mashable. Join us as we take a look at how liars, scammers, grifters, and everyday people take advantage of life’s little loopholes in order to get ahead.
Technology and social media can obviously be great, but if you haven’t quite mastered your platforms and devices, things can get a bit chaotic.
It’s easy to fall into hours of scrolling through Twitter or Instagram timelines, to get frustrated by trolls or annoying friends, and to completely mismanage your privacy settings. But don’t lose hope. There are some helpful little ways to beat the system that will let you thrive online.
You probably know of a few already — like making a Finsta, which allows you to post any content you definitely don’t want your family members or co-workers to see, or disabling location services on apps so companies don’t geographically track your every move — but that’s just the tip of the digital iceberg.
AUGUST 25, 2019 • JILL KOCHER BROWN
Search engines need to index your site before it can rank. But it’s not always obvious if a search index contains the correct pages. Content that should be indexed may not be. And content that should not be indexed often is.
After evaluating your site’s crawl, indexation is the next step in the technical search engine optimization audit. Use the following six steps to ensure that the right pages are indexed across your ecommerce site.
E-commerce platforms have been steadily gaining in online ad revenue share. Their importance has driven advertisers to look at them in a new light and seek to develop new promotional strategies, different from those typically used for social media platforms.
Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. To help, we asked 12 members of Forbes Agency Council to share some of the critical strategies businesses should implement to successfully design ads for e-commerce platforms.
