Raj Nijjer / August 11, 2019
Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do.
When it comes to shopping online, product images create a positive experience for potential customers.
Many experts share that featuring multiple professional images for a product helps reduce customer uncertainty, resulting in improved conversion and lower return rates.
Google Images search share is approximately 26% of overall search, according to Jumpshot and Moz.
Optimized product images can drive new customer acquisition for ecommerce websites. Connecting discovery of up-to-date and accurate product information like images is key to completing a successful buyer experience on Google Images.