I started my business, Hunk-O-Mania, before the era of social media and during the early days of internet marketing. While building my company, I neglected my own personal brand.
Nowadays, consumers shop online for just about everything. So you've likely experienced the stinging disappointment when a TV, piece of furniture or something else you ordered finally arrives on your doorstep β damaged.
For marketers, digital commerce is becoming a more critical element for business growth and retention, surpassing investment in digital advertising for the first time this year, according to a report from Gartner. In the report, β2019 Digital Commerce Trends for Marketing Leaders,β Gartner says that marketing leaders now allocate 9.2 percent of their budgets to…