Where digital innovation goes, cyberthreats doggedly follow. And while there’s a sizeable chunk of 2020 still to come, an extraordinary year for digital transformation and IT dependence has been matched by an unprecedented surge in crisis-time attacks.
Social media has become a quintessential element in today's marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by oberlo.com, people spend about three hours daily on said platforms. Moreover, 54 percent of social browsers are there searching for products.
As technology continues to make e-commerce more accessible and popular than ever, one unintended consequence remains: People are missing the human connection and quality service that physical retail provides.