The future of e-commerce will be driven by personalization. To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “Overall, brands have achieved…
Facebook – now Meta – is making a play to control the next stage of digital connection, in the theoretical metaverse that will provide all-new ways to facilitate interaction and engagement. If and how that comes to fruition will be a key element to watch, but it’s interesting to consider the broader social media landscape,…
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2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Earlier this year I offered up some predictions on what I thought the year would hold for social media. Here’s how I see social media shaping up in 2022, along with what strategies marketers should develop for a complete…