Your brand is a valuable asset, but it’s also a great attack vector. Threat actors exploit the public’s trust of your brand when they phish under your name or when they counterfeit your products.
No one could have predicted where 2020 would take us: The last six months alone have produced more digital transformation than the last decade, with every transformation effort already underway finding itself accelerated, and at scale.
he following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order now from Amazon | Barnes & Noble | Apple Books.